Media & Communications Director

  • Media & Communications
  • New York, United States

Media & Communications Director

Job description

The Sikh Coalition is a nonprofit community-based organization that works towards the realization of civil and human rights for all people. The organization was launched in direct response to discrimination and backlash against Sikhs in America after 9/11. Since then, the Sikh Coalition has grown into the largest Sikh civil rights organization in the United States by delivering lasting and measurable results on behalf of Sikhs and non- Sikhs alike. With an annual budget of $2 million, the organization has a staff of 18 and is looking for a Media & Communications Director to join the leadership team.



The Sikh Coalition has favorably settled high-impact religious discrimination cases against government agencies, Fortune 500 countries and successfully secured religious accommodations for Sikhs to serve in the U.S. Army. Our legal team also provides direct support to the victims and survivors of school bullying and hate crimes nationwide. The Sikh Coalition Advocacy and Education teams work to protect and secure civil rights laws and education standards that are inclusive of all religious minorities at the local, state and federal levels. Our Community Development program develops and maintains grassroots initiatives aimed at empowering the Sikh community to fight for Sikh rights. This work averages nearly 200 media hits a month and has been featured nationally and internationally in outlets including: The New York Times, CNN, The Wall Street Journal, The Washington Post, Fox News, and NPR.


Position Summary:  

Do you want to lead a media and communications department that utilizes both to deliver lasting civil rights victories?  Do you want the chance to guide and implement the long-term strategies that educate millions of Americans through large-scale media initiatives?  If you’re a dynamic communications professional with at least five years of relevant experience, including management, this job might be a great fit for you.

The Sikh Coalition’s Media & Communications Director will report to the Sikh Coalition’s Deputy Director and will be responsible for managing projects and staff across all of the organizations various communications channels. This work includes strategy and implementation of: website management, email management, graphic design, community engagement collateral, fund development collateral, traditional media engagement and social media expertise.  


This hire will have a strong passion for Sikh advocacy issues and a fundamental understanding of the value that media and communications work brings to achieving our organizational goals. The candidate should possess strong writing abilities, impeccable work ethic, and be willing to learn new skills quickly while balancing the management of a fast paced work environment that requires delivering immediate reactive projects with long-term deliverables.


The media and communications department interacts and contributes to every facet of the Sikh Coalition’s work. A willingness to collaborate with colleagues across the country in different time zones combined with a willingness to learn the nuances of the issue areas we work on is crucial.


The Sikh Coalition continues to develop a team of hard charging, deeply talented individuals, who care about empowering change for Sikh American’s through the courtrooms, classrooms, Congress, and the community. The position will be based at the Sikh Coalition’s national headquarters in New York City, but managed by our Deputy Director based in California. The position will likely require short periods of travel 5-6 times a year.




  • Manage a team of two full-time with the revolving door of interns and fellows, including performance reviews and evaluations

  • Sit on the Sikh Coalition’s leadership team with an eye on constantly improving the way that our communications work supports our programmatic goals

Traditional Media Engagement

  • Manage and execute innovative social media and online campaigns around our policy and advocacy goals  

  • Build and manage long-term strategies to develop and manage relationships with reporters

  • Seasoned background and copy editing skills to develop and edit press materials, such as pitches, press releases, talking points, and messaging guidance.

  • Manage a team monitoring daily news to capitalize on reactive and proactive rapid response media engagement opportunities

  • Draft and place Op-Eds

Social Media

  • Implement and manage short-term and long-term plans for increasing the organization’s online presence and following through social media

  • Manage our graphic design work for social media collateral

  • Manage a team that monitors and responds to numerous social media platforms that the organization engages on, such as Facebook, LinkedIn, Twitter, Instagram, and YouTube

  • Manage the critical decisions that go into content, framing and messaging across all platforms

Internal Communications

  • Manage our email platform while developing new strategies for increasing open rates, retention and growth

  • Develop and manage monthly analytics plan for tracking organizational communications progress against core deliverables

  • Manage relationships with clients, organizational allies and community members

  • Manage reports and analytical summaries on our media engagement that are circulated to senior staff, board members and foundations.

  • Manage and maintain crisis communications plan

  • Manage and prepare media trainings for Sikh Coalition staff, partners and community members

Digital Presence

  • Play a managing role in the creative process that helps develop and generate original graphics, flyers, newsletters, videos and additional communications collateral for programmatic work

  • Manage design, production and dissemination of publications including annual reports, reports, programmatic newsletters and donor communications

  • Manage the Sikh Coalition’s website, including adding new content, security patches and design updates.  

  • Manage video and film projects.

Fund Development

  • Manage the communications department to support fundraising efforts, including #GivingTuesday, our End of Year fundraising campaign and fund development printed collateral

  • Support in writing, reviewing and editing grant proposals and grant reports


A. Preferred Work Experience and Key Skills

  • A bachelor’s degree with at least 5 years of experience in the area of journalism, public relations, digital organizing, or communications

  • At least two years of direct management experience  

  • Experience in developing graphic content, with a working knowledge of how to use Photoshop, Illustrator and InDesign.

  • Experience with basic video editing, particularly Final Cut Pro.

  • Exceptional writing ability, including proofreading and editing skills

  • Strong understanding of how social media platforms work and the best strategies for optimizing them for our organizational engagement.

  • Complete understanding of news values the basic needs of reporters, editors, and producers

  • Experience with CRM, CMS, online advocacy and email tools, including WordPress, Salesforce, and knowledge of HTML and CSS

  • Punjabi language skills are strongly preferred

  • Previous professional experience working in the field of media and communications is a prerequisite. Professional experience in the field of civil rights, a bonus

  • Previous professional or volunteer experience with the Sikh community is preferred

B. Values and Perspectives

  • Belief in Sikh Coalition values of truth, service, humility, and persistence as being critical in how we pursue creating change.

  • Respect for the faith-based roots of the organization and sensitivity to the specific cultural needs of the community.

  • Commitment to consensus-building and shared decision making as a process - coupled with the ability to make decisions and bring together the whole team on delivering against them.

  • Proactive problem-solving attitude.

  • Embraces feedback and is driven by opportunities for growth.



Commensurate with experience. Generous benefits package includes medical, dental, pension matching program, vacation and sick leave.


The Sikh Coalition is an Equal Opportunity Employer.